Destination: Swatch's Mirror Tunnel at SM Mega Fashion Hall
There’s something about a Swatch watch that makes it stand out from other watches. People can quickly identify a Swatch when they see one. Rooted in a culture of outstanding horology, Swatch has always been proud of its artistic Swiss heritage, which ensures that every timepiece is made with a quality that has been forged down through history. All watches are marked with the Swiss Made label, guaranteeing they are built with technical superiority, on top of the aesthetic ingenuity that goes into each design.
Take a look at the brand’s latest Swiss Made watches on the upper ground floor of SM Mega Fashion Hall today until June 4 and observe the handiwork put into every piece. The watches are exhibited inside an ultra-cool and interactive gallery. The flooring of this display room is motion-sensored, so a step forward will trigger the flick of a light to shine the spotlight on the latest Swatch collections.
Destination: Switzerland
In line with this, Swatch is celebrating its Swiss heritage, in partnership with the Embassy of Switzerland in the Philippines, by launching the art competition, “Create and Innovate: Essence of Switzerland,” giving artists, ages 18 to 30, the chance to see Switzerland for themselves, and be inspired by the country’s astonishing views and rich history.
Participants are encouraged to create something new — so start pumping your creative juices, get to the drawing board, and wow us with your cool designs or even innovate on something old; be inspired by an existing idea, and surprise us by reinventing it into something imaginative. Winners of each category, one winner for the Create category and one winner for the Innovate category, will receive a trip to Switzerland for one for five days/four nights, inclusive of a round-trip ticket, hotel accommodations, and pocket money.
Swatch will also be giving a special award to the artist who thinks out-of-the-box and finds a way to integrate Swatch into the artwork. The winner will receive P100,000 in cash. Visit and be inspired by the Swatch’s mirror tunnel at SM Mega Fashion Hall.
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